Pin and Tonics Acupuncture & Herbs, LLC
Baker City, Oregon
Enjoy a lucrative practice, natural beauty, small-town charm and zero competition in Oregon
Learn more about this extraordinary opportunity to step into an established, highly reputed practice in a gorgeous area, currently priced to sell.
Unique opportunity to own a lucrative, high-net practice in gorgeous Baker City, known for quality of life, low cost of living, small-town charm and amazing natural beauty.
Pin and Tonics Acupuncture & Herbs, currently the acupuncture and TCM practice of Leah Michel, L.Ac., is located on the historic main street of this eastern Oregon small town, just a couple of hours from the thriving urban center of Boise, Idaho. With a health-conscious population, zero local acupuncture competition and years of consistent return business, you can expect to step straight into a busy practice.
Imagine amazing office views of the Elkhorn Mountains, earning close to $100,000 per year working only 2.5 days per week with up to 8 weeks off for vacation. No additional marketing necessary—Ms. Michel’s track record, cornering of the market and childhood upbringing here have created a sterling reputation for this practice, one that would be assiduously passed on to a “vetted” new owner.
Pin and Tonics enjoys a steady flow of new patients—even through Covid—as well as low overhead, mostly out-of-pocket clients, years of records and consistent patient flow. Add more hours, hire an associate and/or sublease some space, and you have the chance to expand this already prosperous practice.
Whether you are fresh out of school or an established clinician, Pin and Tonics offers you the chance to hit the ground running. Step into this rare, turn-key opportunity to run a shipshape practice in one of the most picturesque, historic and serene areas in the country. Call or email us today, come by and spend some time with us, and be thriving in a month or two.
Learn much more below.
- The Setting
- Patient Demographics
- Modalities Utilized
- Opportunities for Growth
- Video & Photos
- Often called the “Queen City of Eastern Oregon,” beautiful Baker City is only 130 miles northwest of Boise and is the county of seat of greater Baker County.
- Baker City is a center of regional tourism, with visitors attracted by nearby historic small towns, the Elkhorn Mountains, the Anthony Lakes Ski Area, the Eagle Cap Wilderness Area, the Hells Canyon Recreation Area, and the Snake River.
- Locals love the lively art scene, incredible fresh food from small local farms and bountiful nature activities.
- The Miners Jubilee is held each year, and rodeos entertain in Baker City and nearby towns of Haines and Halfway.
- Baker City also has an authentic Victorian business district, which is on the National Register of Historic Places, including the historic Geiser Grand Hotel.
- The downtown has been blooming as steady investment has been poured into historic and business revitalization.
- The clinic is located on the “old main street,” a lively area full of charm, commercial business and foot traffic.
- It is in a complex that includes the DMV, a law office, a credit union, hospice and home health facilities. The hospital, major medical clinics, the local high school and city and county offices are all within a quarter mile of the office.
- The clinic space is generous and adaptable, consisting of two large treatment rooms, a spacious conference room (which could be used as a treatment room), an open reception area (with room for community acupuncture or other offerings), an ADA-compliant bathroom (with two more bathrooms available in the lobby) and ample parking.
- The reception and conference room include breathtaking views of the Elkhorns.
- Pin and Tonics is a non-specialty practice, seeing everything from subclinical and acute orthopedic conditions to chronic issues that have not responded to other medical interventions.
- Currently, the majority of current patients are women between the ages of 35 and 70, and the most common chief complaints are pain, fatigue, and autoimmune issues.
- Over the past few years, the clinic has averaged 25 patient visits per week.
- Currently the clinic enjoys low insurance-processing overhead, as a large proportion of clients pay out of pocket: at least 50-60%. The remaining clients take advantage of acupuncture coverage through their insurance.
- Most patients are from communities within 25 miles of the office. Given the owner’s long history in the area (she grew up in Baker City), nearly all patients are referred by word-of-mouth and area physicians, while others come through the practice’s online presence.
- Pin and Tonics also happens to be the only acupuncture practice in town.
- To prove consistent patient volume, Ms. Michel is happy to provide years of past appointment calendars.
- While trained in standard acupuncture and traditional Chinese medical techniques, the current owner has also studied and uses Master Tung points.
- She mostly treats patients with acupuncture, occasionally incorporating deep needling, motor points and electric stimulation. That said, patients come to the practice because of its reputation for high clinical efficacy rather than seeking a particular form of needling.
- Some patients also use herbal medicine in the form of patent formulas and cannabidiol (CBD) products. (CBD products have been legal in Oregon since 2015. In addition to being highly effective, they also provide a very high profit margin.)
The following income and expense summaries are derived from an average of income and adjusted* expenses from 2017-2019. Note that Ms. Michel has office hours two and a half days per week and takes up to eight weeks off per year.
- Average gross yearly revenue (3 years): $94,700+ ($7,895/month)
- Average adjusted expenses: $27,785 yearly ($2,315/month)
*Adjusted expenses are the net expenses that a new owner would have to take on in order to run the business at the same level of revenue as the current owner. Thus, elective variable expenses such as continuing education, transportation, licenses and fees, etc. are removed from gross expenses to calculate adjusted expenses. Take-home pay for the owner is included in adjusted expenses at the same level the current owner is paid.
Net Adjusted Income:
- Average $66,958 per year (~$5,580 /month).
Asking $74,950 OBO.
- The price is based on a conservative professional valuation over $75,000, with an average yearly gross of about $95,000 for the past several years.
- The owner’s motivation to sell in a timely fashion has allowed her to generously factor in a discount off of the average gross revenue for potential attrition and start-up costs on change of ownership.
- Given her sterling reputation, her longtime history in the area, and the lack of local competition, she expects that her involvement in the transition will help maximally retain patients. This is a great opportunity for the buyer.
- The purchase will be structured as an asset purchase agreement and may be drawn up between buyer and seller (preferred) or by attorneys, at the discretion and by agreement of both parties.
- Approval of the buyer is subject to a credit check, and loans from medical practice brokers, banks, or the Small Business Administration (SBA) may be available to finance the transaction depending on the buyer’s creditworthiness. The seller may also be willing to hold the loan given a significant down payment from the buyer.
- Upon purchase, the new owner will receive all patient records and equipment in addition to any supplement inventory. The current owner will also transfer to the new owner all clinic-related intellectual property, including the clinic phone number, website, the email address associated with the website, claimed Yelp page, Office Ally EHR and billing system, Unified Practice scheduling and charting system, MailChimp mass email application and clinic-related financials.
- The landlord is willing to transfer the lease and the current owner will facilitate interaction with the landlord in order to secure favorable lease terms.
- The current owner’s goal is to transition the practice by the end of the first quarter 2021.
- She would be willing to stay on for a period to present the new owner to patients and assist in the transition, at no additional cost.
While the current practice nets a healthy return, a motivated buyer could significantly increase their income upon acquisition through a number of simple changes.
- Work more hours. The current owner has office hours 2.5 days per week with up to eight weeks of vacation, leaving plenty of room to work more hours in the clinic. Opening up the clinic on other days of the week and the high-demand late afternoon hours would be an easy way to increase revenue.
- Employ additional practitioners. In addition to or in lieu of working more hours, the spacious practice could easily accommodate additional practitioners, whether they would be contractual or salaried.
- Add a treatment room. The current owner works out of two treatment rooms, and the current conference room could easily be converted into a treatment room. The reception area also offers the potential for community-style treatments.
- Accept more insurance. The practice is proud to be a low-maintenance practice taking in-network insurance. An enterprising new owner could attract even more business by accepting and billing Veteran’s Administration, Medicaid, and MODA insurance.
- Expand marketing. Established as the trusted and only acupuncture clinic in the area, the practice does little marketing outside of its web presence. There is a comprehensive database of patient information that could be used for marketing directly to current and former patients, but the clinic has been busy enough that these resources have not been leveraged. Any kind of additional marketing would help attract new patients and the return of pre-existing patients.
- Improve online presence. The current owner has been successful without putting too much effort into creating an ongoing online presence. More frequent blogging, improving the website, paid online marketing, regular social media posts and email marketing all hold great potential to improve awareness of the clinic in order to generate even more revenue.
- Gain a second revenue stream with retail. Retail holds promise for a whole other revenue stream. Currently only a minority of patients use herbal medicine and CBD products. Increasing patient awareness of the benefits of these products offers another opportunity for increased revenue.
The Alphabet District and Nob Hill sections of
Northwest Portland are the places to live if you’re seeking a true urban lifestyle. Young singles,
couples, and families choose this neighborhood for its wealth of shopping, restaurants, and
transportation options. Out of state transplants are particularly prevalent. Although formally
named the Alphabet District, this section of Portland is also known as Nob Hill after the famous
San Francisco neighborhood.
The northwest section of Portland was planned and developed by Captain John Heard Couch.
Couch was an accomplished seafarer who also started Oregon’s first newspaper, The Spectator.
Couch’s naval background led him to believe that the intersection of the Willamette and
Columbia Rivers would one day become a great commercial center, surpassing then-rival
Oregon City. Couch’s decision to found the Lovejoy-Pettygrove land site was a key milestone in
early Portland history. Couch is the one who laid out the streets of today’s Northwest Portland
with the letters of the alphabet into what we now know as the Alphabet District. The streets were
originally known as A Street, B Street, etc. from 1865 to 1891 when the streets were given their
current names. Fans of The Simpsons television show will recognize the names of several streets
in the Alphabet District like Flanders and Lovejoy. The main thoroughfare, Burnside, was
perhaps an inspiration for Oregon native Matt Groening’s Mr. Burns?
Northwest Portland contains much notable
architecture including the Temple Beth Israel, Trinity Cathedral, and family dwellings from
some of Portland’s earliest elite residents. There are a large number of apartments here; many
were built in the first half of the 20th century. Period details have remained largely intact on the
older buildings. This neighborhood has the highest population density in the city. Home styles
include many Victorians and luxury condos. There are fewer acres of parks here than other areas
of Portland, but this area is closest to one of the largest urban parks in the United States, Forest
Park. Proximity to the Oregon Zoo, the International Rose Test Garden, and the Japanese Garden
are also benefits of living in Nob Hill and the Alphabet District.
Northwest Heights is the neighborhood in the hills just above NW 23rd Street. This cluster of
houses is primarily owner-occupied (95%) and the public schools are exceptional. Home prices
have risen almost 60% over the last five years. The incline up to these homes is steep and streets
are narrow. No bus routes drive into these hills, so having a vehicle is essential.
The shopping districts along Northwest 23rd and Northwest 21st Streets are the most popular in
Portland. People from around town and in the suburbs flock here for and upscale shopping
outlets like Eclectic Home, Gilt, and Williams-Sonoma. Many of Portland’s independent high
fashion boutiques are located along NW 23rd.
Food & Drink
People from the city and suburbs flock to notable area restaurants like Papa Haydn St. Jack, and
Ataula. If you’re looking to grab a drink after work check out Muse Wine bar, Fireside,
and McMenamins Tavern & Pool are all great spots to catch up with friends and
coworkers. Ken’s Artisan Bakery is a can’t miss spot along NW 21st. (Monday’s popular pizza
night inspired Ken to open Ken’s Artisan Pizza on the eastside of Portland.) For dessert head on
over to the famous Salt & Straw for some ice cream, but be prepared to wait as there’s usually a
line. Within the neighborhood, but off the beaten path, those in the know visit Saint Cupcake for
delicious cupcakes and World Cup Coffee & Tea for outstanding coffee. Neighborhood markets
include Trader Joe’s, Zupan’s, and Whole Foods.
During spring and summer, sports fans flock to
Providence Park, just off Burnside, for Portland Timbers and Portland Thorns games. Theatre
lovers attend performances at Artist’s Repertory Theatre at SW 15th & Morrison. Cinema 21
shows art house and classic films like Singin’ in the Rain or this year’s Oscar Best Picture
Street parking in Northwest Portland is difficult, but not impossible. Off street parking is a
valuable commodity for both homes and condos. At Northwest 23rd and Irving, a developer has
proposed building an 87-spot parking garage. Chapman Elementary is rated as strong by the
Oregon Department of Education. West/East Sylvan Middle School and Lincoln High School are
also rated as exceptional. Multnomah County Library opened a branch at NW Thurman and NW
23rd in 2001. The library has many programs and materials for children including specialized
events for teens, toddlers, and pre-school students. The good news is that living in most of
Northwest Portland without a car is more than feasible. Public transportation to and from here is
fantastic. The Portland Street Car, MAX Light Rail, and several bus lines serve the
neighborhood. Getting to downtown Portland takes mere minutes. Driving to the Portland
International Airport clocks in between 20 and 30 minutes depending on time of day. The
neighborhood benefits from being relatively close to area freeways without the noise and hassle
of being too close for comfort.
Things to Do Outdoors in and Around
Here are some of the most popular active outings in the Portland area.
By: Brian Stevenson
Blanketed across the confluence of 2 majestic rivers and within an hour of both the Pacific Coast
and Cascade Mountains, Portland and its lush environs have something for nearly every lover of
Hardcore funhogs can snowboard and run whitewater on the same day almost any time of year
and still be back in the city for dinner. More contemplative types might prefer a hilly amble
through Portland’s urban, but seemingly boundless Forest Park. Anglers can drop a line for wild
salmon where the placid Willamette River runs beneath downtown bridges. There’s surfing at the
coast, kite-boarding on the Columbia, and miles of bicycling on non-vehicular paths. Rock
climbing, golf, skate parks, birding; you name it and you can find it somewhere in or close to
Here are some of the most popular active outings in the area.
1. Ski and Snowboard Mt. Hood in Winter and Summer
Timberline Lodge, Mt. Hood, Oregon
Iconic Mt. Hood stretches high above the surrounding hills east of the city. An hour or so in a car
or bus can get you to 1 of the giant volcano’s several alpine ski resorts.
Mt. Hood Meadows Resort has the edge on winter terrain. Timberline Lodge is the only place on
the mountain where you can still ride lifts to ski and snowboard in the heat of summer. Mt. Hood
Skibowl is the largest night skiing resort in the country. And, there are plenty of places to seek
out backcountry ski terrain for those qualified to do so. Visit fs.usda.gov/mthood for more
information on backcountry skiing (and other activities).
2. Kayak Downtown
See Portland’s skyline in relative solitude by kayaking the broad Willamette River through
downtown. Few large vessels ply the city center waterway; most ships and barges never venture
past the commercial ports downstream. Instead, you may share this section of river with a couple
of colorful Dragonboats (large paddle-powered race boats with Chinese-influenced serpent
designs) or an occasional sailboat. Rent kayaks from Portland Kayak Company or Alder Creek
(Alder Creek rents stand up paddle boards too). In summer, Portland Kayak Company runs
guided kayak tours a couple miles upstream from downtown where you might see great blue
herons, bald eagles or osprey in the Oaks Bottom Wildlife Refuge.
3. Hike Forest Park
You don’t need to leave town for a hike through shadowy, towering stands of Douglas fir,
hemlock and western red cedar trees. Portland’s nearly 5,200-acre Forest Park boasts more than
80 miles of trails, which are accessible from more than 2 dozen trailheads. Most of the trails are
interconnected via the park’s 30-plus mile sinuous Wildwood Trail. Skip out of trendy NW 23rd
Avenue, walk a few blocks west to the entrance of Lower Macleay Trail. Follow the shady trail
up crystal clear Balch Creek. You’ll never know you’re still in the city. Another option is the
Maple Trail, festooned with its namesake trees along with red alder, sword ferns, and Oregon
4. Visit “The Gorge”
As the last of the metro area disappears from your rear view mirror while driving east on
Interstate 84, you’ll be dwarfed on your right by the steep cliffs and promontories of the
Columbia River Gorge. Take exit 22, snake up the hill to the town of Corbett, then head east
(left) on the narrow Historic Columbia River Highway. The old 2-lane road provides access to
short trails which pass beneath multi-storied ribbons of free falling water and to arduous daylong
treks that reach sweeping vista points high above the river. If time is limited try the 2 1/2-mile
loop hike to misty Latourell and Upper Latourell Falls. A few miles farther east on the road will
get you to the trailhead for a hike up the scenic Wahkeena Trail to Devil’s Rest. You can marvel
at expansive Gorge views from several points along the trail. Contact US Forest Service officials
at the Columbia River Gorge National Scenic Area for information on routes and trail closures.
5. Run the White Salmon River
The dog days of summer send people searching for fun ways to cool off. Just an hour and 20
minutes east of Portland, southern Washington State's cool, spring-fed White Salmon river
provides relief in the form of snappy, adrenaline pumping rapids for rafters and kayakers. The
river rushes swiftly through a narrow and tight black lava canyon. There’s just enough sun in the
shady chasm to warm you up between the class III and IV rapids, which come one after another.
More intrepid paddlers can opt to run the frothing 10-foot-high Husum Falls. Wet Planet and
River Drifters offer commercially guided 1/2-day and full-day raft trips from April to October.
6. Bike Sauvie Island
Tim Jewett /TravelPortland.com
The gentle bucolic landscape of this island at the confluence of the Columbia and Willamette
rivers provides tranquility for road cyclists. Families and racewear clad peddlers flock to the
island on warmer days. A 12-mile long loop on the island’s south end is the most popular but
you can find greater solitude on the much longer Reeder Road loop. This route follows the
Columbia for quite a way. If it’s a clear day you’ll see the Cascade Mountains in the distance and
you may see eagles, osprey and other wildlife. If you’re driving to the isle from Portland, take
highway 30 west to the Sauvie Island Bridge. Pick up a parking permit, riding directions, and a
map from Cracker Barrel Grocery just north of the bridge on the island side. You can also get
parking permits and information from the Oregon Department of Fish and Wildlife.
4 Must-Try Portland Brunch Spots
Dishing up a lot more than just bacon and eggs.
By: Jeremy Pawlowski
Portland takes its brunch very seriously. Take a look at any restaurant on a Saturday or Sunday
morning and you’re bound to see a line of hungry people milling around the sidewalk out front.
Even the rain won’t stop diners from waiting to get a taste of the inventive dishes being served
up at the hotspots listed below.
This “restaurant” doesn’t even have it’s own building to call home, but on Saturday and Sunday
mornings Hunnymilk takes over a local Italian eatery and cooks up some of the best brunch in
town. Brandon and Alex, the minds behind Hunnymilk, cook up their ideas in a test kitchen and
then offer them to the public on the weekends. The concept is simple, for $20 you get one
beverage, one savory dish, and one sweet dish. The focus is on inventive takes on a few classics
along with imaginative new dishes you’ve probably never seen on a menu before. Crowd
favorites include crispy pork ribs served over cheesy grits, and the carrot cake waffles dipped in
Light, bright and playful is the best way to describe the atmosphere at what is quickly becoming
one of Portland’s hottest restaurants for brunch. Known for their locally- sourced,
Mediterranean-inspired, award-winning dinner menu they also offer the same in brunch form on
weekends. The flavors of the Pacific Northwest really get to shine at this restaurant as they focus
on vegetable-based dishes. In addition to their amazing food, they also offer up creative brunch
cocktails. The Eastern Maid for example is made with vodka, lemon, celery seed, hazelnut, rose
water, and yogurt. Tusk prides itself on only cooking with what’s in season so the vegetablecentric
dishes are constantly changing, meaning no two visits will ever be the same.
If you’re anything like me the closest you’ve ever come to Scandinavian food is the meatballs at
Ikea. So sitting down at Broder can be a bit intimidating. The menu is full of items that you can’t
pronounce, but this Swedish cafe has become a Portland staple, and for good reason. Pytt I
Panna, a Swedish hash, combines potatoes, soft baked eggs, peppers, onions and smoked trout to
create a delicious breakfast skillet like you’ve never had before. And make sure to try the
Aebleskivers, a small round Danish pancake that comes served with homemade lemon curd and
lingonberry jam. With food as delicious as Broder’s lines can get quite long here on the
weekends, but you can get right in on a weekday morning.
4. Hazel Room
Located in a 100-year-old house and adorned with antique furniture and art the Hazel Room is
sure to end up as one of your favorites before you even take a bite of their food. Make sure to
bring your appetite as you dig into to their slow-cooked pulled pork hash, biscuits smothered in
famous red gravy, and the deliciously sweet gluten-free coconut cardamom french toast. And
save some room for a slice of their homemade pie!
More Portland Food to Try
5 Delicious Donut Shops in Portland
Satisfy your sweet tooth in the Rose City.
Top Portland, Oregon Food Trucks
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