About
Who we are, and why we do this.
Selling a Practice is deliberately small. Most of the people here have either sold their own practice or spent decades in the one craft we need them for — valuation, writing, marketing, contracts. Nobody works on commission.
Our mission is to help our fellow medical practitioners buy or sell their practices without getting screwed by brokers or anyone else. We want you to have everything you need to make sound decisions, so you can get back to the things that actually matter to you. Sounds corny, but there you have it.
We do that two ways: everything on this site is free and open, and beyond that we give you one-on-one advice specific to your practice. Between the two, you can cut the crap and get straight to what matters.
Why we do this
We were tired of hearing how these deals go wrong.
We love connecting with fellow medical people, and we're passionate about helping our colleagues cut through the b.s. of buying and selling a medical practice. As practitioners who have both bought and sold their own practices, we've been through the highs and lows, have made mistakes and experienced success, and have learned quite a bit. Our goal is to pass our hard-won lessons on to others.
We put together the resources on this website and started this business because we were tired of hearing stories about acupuncturists, dentists, MDs, chiropractors and other allied practitioners being ripped off, underserved, and overcharged by brokers and others who cared more about a sale than a relationship.
Everything we do here is designed to give you the results you're after as fast and efficiently as possible, with as little confusion and overwhelm as possible. Our success comes only as a direct result of your success. We firmly believe that money is a byproduct of good service and promises met, and that is our promise to you.
WHAT THIS COSTS
What a broker charges, and what we charge
The clearest way to see the difference is to price the same sale out both ways.
Say your practice sells for $200,000. A broker asks for a retainer of at least $1,000 — and that is on the low side — plus 10% of the gross sale price when you sign with a buyer. The retainer gets folded into the final fee, so what they take is $20,000.
For that, a broker may put in something like 15 hours. Your practice goes into the template listing on their website, the sales agreement comes off a template, and they talk you through the speed bumps. Fifteen hours for $20,000 works out to roughly $1,333 an hour. And 10% is the low end of the market — plenty of brokers ask for twenty or thirty.
Our whole engagement, start to finish, is often no more than $7,000. That is the same number whether your practice sells for $200,000 or half a million, because we are paid for the work, not for a share of your sale. On that $200,000 example you would pay about 65% less than the broker. What is more interesting is what happens as the price climbs.
A broker is paid a share of your sale price, so the better your practice does, the more they take. Our fee is set by the work involved, not by the number on the contract.
That is what the chart below shows. The red line is a broker’s 10% commission as the sale price climbs. The blue line is us, flat at no more than $7,000 the whole way across. The percentage at each point is how much less you would pay by using us instead of a broker — so at a $200,000 sale price, 65% less means $7,000 instead of $20,000.
A broker, on a $200,000 sale
$20,000
Roughly $1,333 an hour for about fifteen hours of work — and 10% is the low end.
Us, on the same sale
Up to $7,000
A flat fee by stage, agreed in advance. The same number whether your practice sells for $200,000 or $2 million. No percentage, ever.
Brokers — the old one-size-fits-all model
- Who they are. Brokers are like real estate agents who have found medical practitioners to provide a stable flow of income. Many make their bread and butter by providing usurious loans to sellers.
- Mandatory, non-refundable retainers to start, with no guarantee of results, and 10–30% of your gross sale price taken when a sales contract is signed.
- All-or-nothing. Will only take on a client who uses them for all of their sale, not just a little bit of help here or there. Sell it yourself and you still owe them their cut.
- Passive. They’ll put your practice on their site and wait for someone to see it, alongside their other competing listings.
- One-size-fits-all, fill-in-the-blank boilerplate contracts. The less work they do, the more they make from you.
Our way — specific to your needs
- Like you, we are medical practitioners who have been through the process of buying and selling our own practices.
- Transparent. A flat fee per stage for proven results, with milestones agreed to in advance. Never a percentage of your sale.
- Project-based and non-exclusive. We can do it all. But maybe you only need help with one or two things, not the whole deal. Fine with us — and no exclusivity contracts.
- Pro-active marketing. People aren’t searching for practices to buy; you have to search for a buyer. We use a multi-prong, demographically targeted approach to find your ideal one.
- Custom-made and high touch. The contracts process is streamlined and created to satisfy you, your lawyer and your accountant. Over hundreds of deals we’ve added language that both sides will agree on.
The longer story
Our founder’s story
After three decades of success running a Chinese medicine practice in the San Francisco Bay Area, Jason was ready to try something different. His wife Selena, a corporate attorney, was also ready to move on from mergers & acquisitions, 90-hour weeks, computer screens and nasty commutes. They both wanted more time together, the freedom to explore other interests, as well as other countries.
A chance experience in southern Spain gave them the inspiration they needed. They returned home to California, sold everything in six weeks (including Jason's practice), and bought an apartment in a gorgeous white hill town in Andalucia. They spent their first year learning Spanish, eating tapas, traveling, and pursuing whatever sparked their curiosity.
In the time since Jason sold his practice, word got around that there was a guy married to an attorney who used to work at an accounting firm (also Jason) who did a lot of research and found a way to both buy his practice and successfully sell it years later. Jason started answering calls and emails, and over time, had accidentally started a new business helping his colleagues do what he did. Jason and Selena now both work remotely from Spain, California and Texas. Selena works for a large US law firm.
Videos and podcasts
Hear us talk about it.
Check out a couple of videos of Jason talking about how to sell a medical practice:
Interview with medical business coach Jason Stein:
Interview Lisa Hanfileti of Acupuncture Business Academy (from Jason's home in Andalucia!):
Here are a few signposts if you want to skip around.
7:45: How Jason ended up doing this.
10:00: What happens after you “make it” as a practitioner?
15:30: The steps in selling
27:00: Transitioning the buyer into the practice
29:15: Legalities of “selling” your patients
33:45: Legalities of transferring an email list
38:00: Tips for buyers
43:00: Dealing with leases
Podcast: Transition and Value -- Considerations in Buying and Selling a Practice • Jason Luban in Conversation with Michael Max
Click for more info and to listen
In their own words
Hear from practitioners who have already done this.
From acupuncturists to plastic surgeons, chiropractors to podiatrists — real reviews from real people like you.
I recently have had to retire due to illness. I was very overwhelmed with selling my business and being sick. I just want to give a shout out to Jason Luban of sellingapractice.com for his incredible kindness, knowledge, and ability to meet me where I was at with exactly what I needed. I only wanted help making sure the contract was solid as I already had a buyer. I loved that I had the option to get as much or as little help I needed. Had I went directly to a lawyer I would have paid so much more and would have had a very dry experience. Jason is a true gem and I loved giving the business to a past acupuncturist as well, he really could relate to the selling of an acupuncture practice. Thank you, thank you, thank you Jason!
I cannot thank Jason and his team enough for their help in selling my practice. After learning of several not-so-good scenarios involving brokers, I found Selling A Practice. I poured the website and I could see that this would work. Before reaching out to Sellingapractie.com, my thoughts were that I would just close up, walk away, and retire. That changed! My chiropractic practice could be sold. Evaluation, promotion, pre-sale, sale, and post-sale processes were all laid out by Jason. The hard work was already done. All I had to do is plug in. YOU have the option of having them do everything, DIY it all, or anything in between. Thank you again Jason and your team for putting this program together. We successfully sold our practice, saved thousands, and we know it was done right.
When I first reached out to you, I wasn't even sure what to ask. I felt confused from all of the information out there. I left our first call feeling not only more clear, but truly hopeful. I can't thank you enough!
I had decided to sell my MedSpa practice early this year 2026 but I wasn't knowledgeable about the process; nonetheless, I was very fortunate to have found Jason Luban - owner of sellingapractice.com - who made that process seamless, uncomplicated and cost-effective. We listed the business in April/2026 and sold by July/2026 not before receiving several offers from potential buyers. I believe I found the right buyer for my medical practice who will not only run a dedicated and honest business providing high quality of care for my patients but who is also someone who will maintain the hard-earned excellent reputation and legacy of my business. I highly recommend Jason and the staff at Sellingapractice to guide anyone who is planning to sell their medical practice.
Jason and his team were excellent advisors and advocates helping us find a buyer and sell my family practice. Having them with us during the process was like having a friend who is also an expert. We worked with them start to finish: from valuation to marketing to shepherding us through the negotiation and contract process, to … sold! They were very patient and communicated well. Jason gave context to the selling process from his experience that was invaluable in making wise decisions, especially through the negotiation and contract phase. I am very pleased that I chose Jason and his team at Sellingapractice.com and recommend them highly for anyone selling a practice.
Jason made the creation of my sales contract easy to negotiate and complete. He’s quick to respond and to explain, and a he helped us through every step. Thank you Jason for your professional and delightful expertise. We utilized his services to construct an asset sale of a physical therapy clinic in the height of Covid. I highly recommend his services.
I can't recommend Jason highly enough. He exceeded my expectations by far. By the time I found him, I had already paid a broker for a practice valuation and had found my own buyer for my practice. Jason was able to write a contract that was so thorough and professionally done that neither I nor my buyer felt the need for an attorney. As a result, I only paid a very reasonable hourly based fee. Jason was very responsive to my emails and questions and is very knowledgeable and professional. The free resources on his site attest to his wealth of knowledge and ethics. Retiring and selling my naturopathic medical practice of nearly 40 years is a big deal, and I felt very supported by Jason in this process. I couldn't be happier. Thank you so much!!
If you are considering using the services of Sellingapractice.com, do not hesitate! Jason was great to work with, very responsive to my many questions and emails. Even while Covid-19 was trying to mess us up! He was always professional and supportive through all the decisions and ups and downs of the sales process. I have already recommended him to a fellow business owner. You will not be disappointed if you choose to work with him.
Jason and his team were wonderful to work with from day 1 as we sought to sell our PT Practice. Through the ups and downs, Jason was absolutely instrumental on keeping things calm, professional and moving forward. The knowledge, insight and reassurance he demonstrated made the difference for us. Simply put, we NEVER could have gotten here without him!!!! 5-Stars and highly recommended should you be thinking about selling!!!
The first call is free
Set up a free, no obligation intro call with Jason, not a salesperson.
You will speak to the person who would actually handle your sale.