Nestucca Bay Acupuncture and Massage
Pacific City, Oregon
Own a popular acupuncture practice on the Central Oregon Coast
Learn more about this extraordinary opportunity to step into a profitable practice in a gorgeous area, currently offered at a great price!
Unique opportunity to own a long-established practice with a regular 2- to 3-week waiting list, located in the scenic central Oregon Coast. Nestucca Bay Acupuncture and Massage (NBAM), currently the practice of Heidi Manning, is located in the coastal oasis of Pacific City just steps from the beach. With a health-conscious, affluent population and consistent new and return business, the opportunity to have a lucrative practice in a vacation wonderland is available now.
Imagine making a great income on a part-time schedule—seeing patients 3-4 days a week, no more than 6 hours a day—with plenty of time off for vacation. No marketing necessary: the practice’s reputation, high demand and virtually zero competition keeps a steady flow of new patients streaming in. Low overhead, years of records, and consistent patient flow mean you’ll continue to keep your costs predictably low.
This practice is highly scalable, having maintained a regular waiting list (at least two weeks) with both part-time and full-time hours. Add more hours, hire an associate to meet huge demand, and/or do some light marketing, and you can expect to grow this already prosperous practice.
Whether you are just starting your career or an experienced clinician, an acupuncturist (or one who also offers tui na or massage) Nestucca Bay Acupuncture and Massage offers you the chance to hit the ground running. Step into this rare, once-in-a-lifetime, turn-key opportunity to run the practice of your dreams living where others come to vacation. Call or email us today, come by and spend some time with us, and be thriving in a couple of short months.
Learn much more below.
Income & Expenses
Opportunities for Growth
- Sitting on the edge of the Three Capes Scenic Drive, with the stunning Cape Kiwanda as its headland, Pacific City is a peaceful beachfront town offering plenty of outdoor pursuits.
- Thanks to a natural breakwater, Pacific City’s beach is a favorite spot for surfers and anglers. Grassy dunes spread down the coast for miles.
- The town of just over a thousand has easy access to the 25,000 people living in the surrounding area and is within a couple of hours of both Salem and Portland, Oregon’s two largest cities.
- Pacific City boasts panoramic views, excellent surfing and fishing, outdoor recreation, craft breweries and wineries, fresh seafood, and a simple way of life—a few deep breaths of the ocean air energizes and rejuvenates.
- The clinic is located just a five-minute walk from the beach right in the middle of downtown.
- The building has a history of housing acupuncture, massage and physical therapy practices, and is known for that among locals. (Note that NBAM is the only acupuncture practice there. There is only one other practicing acupuncturist in town, located over three miles away.)
- It is part of a wheelchair-accessible complex that includes an attorney, real estate offices, and the city’s Chamber of Commerce.
- The space consists of 2 treatment rooms, a waiting/reception area, a back office area, an ADA-compliant bathroom and abundant free parking.
- The clinic maintains a close relationship with nearby health providers and the local community, from which it receives many referrals.
- The office is modern and tastefully decorated, and the landlord is extremely friendly and responsive. He is a contractor too, so the few repairs that have been requested over the years have been executed both quickly and expertly.
- Nestucca is a non-specialty practice, seeing everything from subclinical and acute orthopedic conditions to chronic issues that have not responded to other medical interventions.
- The patient population spans all age groups, but the majority are affluent retirees living in the area.
- And since Pacific City is such a vacation destination, there is even higher demand during tourist season. During these months, the current owner has enjoyed the combination of long-term regular patients and the shorter-term tourist patients.
- The clinic typically averages about 24 patient visits per week and is almost back to that number now that Covid restrictions have been lifted.
- There is currently more than enough demand to fill a full-time schedule: the owner maintains a regular two- to three-week waitlist but has chosen to limit her workweek to 3-4 days. Most patients continue to come in for maintenance on a consistent basis.
- About half of the patients pay cash, with the remainder having insurance that covers acupuncture and/or massage.
- Most patients are from communities within 20 miles of the office. Given the owner’s long history in the area, almost all are referred by word-of-mouth, while some come through the practice’s online presence.
- Ms. Manning is happy to provide years of past calendars to prove consistent patient volume.
- The current owner is trained in standard acupuncture and traditional Chinese medical techniques, with a special emphasis on use of the Extraordinary Vessels.
- She mostly treats patients with acupuncture and massage, uses some of the Richard Tan Balance Method, as well as using Manaka IPC cords.
- While patients have enjoyed the variety of approaches, rarely do patients come in seeking a particular style of acupuncture. Rather, they return for the good results; the high quality of the practitioner-client relationship; the holistic consideration of their health and well-being; and the clean and peaceful space.
- The current owner also prescribes Chinese patent herbal medicines to a small percentage of patients.
The following income and expense summaries are derived from an average of income and adjusted* expenses from 2017-2019. Note that the current owner sees patients 3-4 days a week, no more than six hours per day.
Average gross yearly revenue (3 years): $60,788 ($5,066/month)
**Avg gross yearly revenue (3 years) incl cash income: ~$90,000 (cash income can be proven with calendar records)
Average adjusted expenses: $23,252 yearly ($1,938/month)
**Adjusted expenses are the net expenses that a new owner would have to take on in order to run the business at the same level of revenue as the current owner.
Average $37,536 per year ($3,128/month)
- The price is based on a conservative professional valuation of over $40,000, with an average yearly gross of about $60,700+ for the past several years.
- The owner’s motivation to sell in a timely fashion has allowed her to generously factor in a discount off of the average gross for potential attrition and start-up costs on change of ownership. She expects the right person will retain her patients and transition smoothly, making this a great opportunity for the buyer.
- The purchase will be structured as an asset purchase agreement and may be drawn up between buyer and seller (preferred) or by attorneys, at the discretion and by agreement of both parties.
- Approval of the buyer is subject to a credit check, and loans from medical practice brokers, banks, or the Small Business Administration (SBA) may be available to finance the transaction depending on the buyer’s creditworthiness.
- The seller may also be willing to hold a loan for the right buyer.
- Upon purchase, the new owner will receive all patient records and equipment, in addition to any supplement inventory.
- The current owner will also transfer to the new owner all clinic-related intellectual property, including the clinic phone number, website, Facebook account, AcuSimple and OfficeAlly EHR and billing systems, Acuity online scheduling system, and clinic-related financials.
- The landlord is willing to transfer the lease or start a new one, and the current owner will facilitate interaction with the landlord in order to secure favorable lease terms.
- The current owner’s goal is to surrender the practice by the end of 2021. She would be willing to stay on for a limited time to train a new owner in her techniques and to assist in the transition, if so desired by the new owner, at no additional cost.
While the current practice nets a healthy return, a motivated buyer could significantly increase their income upon acquisition through a number of simple changes.
- Expanding appointment availability. The current owner has capped her workload at 3-4 days per week, no more than 6 hours per day. There is certainly room to take on more patients to meet high demand in the area and expand revenue, all the while maintaining a good work/life balance.
- Bring on additional practitioners. In addition to or in lieu of working more hours, the practice could easily support at least one more provider during the times when the office is unoccupied. The practice has successfully employed massage therapists in the past to address high demand and the many same-day requests massage appointments.
- Sublet office space. Given that the office has two treatment rooms and is currently open only 3-4 days per week, there is ample time and space available to add one or more renters.
- Expand marketing efforts. The practice does very little marketing outside of its web presence. Putting up some signage right on the main road could be a simple and great source of new patients. The clinic also has a database of nearly 600 patient files. These could be used for marketing directly to current and former patients, but the clinic has been busy enough that these resources have not been leveraged. The clinic has also had great success advertising in the local paper (the owner had to shut down the ad two weeks in because she couldn’t take on any more new patients). Doing any kind of additional marketing would create more opportunities for an increase in new patients and a return of pre-existing patients.
- Grow online presence. The current owner has been successful without putting too much ongoing effort into creating an online presence. Blogging, improving the website, paid online marketing, and doing some email marketing all hold great potential to improve awareness of the clinic in order to generate more revenue.
- Strengthen a second revenue stream with herbs and supplements. There is great potential to raise patient awareness about the benefits of herbal medicine, leading to more sales of herbs and supplements. There are particular recommended products that px love but are not available in-office. Ms. Manning feels confident that many px would come in just to purchase those products if a future owner decided to carry them in-office. There is also plenty of room to market oneself as an herbalist and potentially offer telemedicine for this part of the business.
A View of the Coast
Pictures of the Clinic
Take advantage of this rare opportunity to step into a popular, established practice in a gorgeous area! Call (541) 992-5175, or click here to email us today.
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